Privacy Policy

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Wise Bird Education is the independent business of Jacqui Purvis Bird, Specialist Teacher and Dyslexia Assessor.

Jacqui Purvis Bird is the Data Controller for Wise Bird Education and is committed to protecting the privacy, confidentiality and personal information of the children, families, schools and professionals she works with.

Wise Bird Education is registered with the Information Commissioner’s Office (ICO).

ICO Registration Number: 00015569152

Last updated: September 2026

To provide dyslexia assessments, specialist tuition, and educational support, Wise Bird Education may collect and process personal information relating to children, parents/carers, and, where appropriate, schools or other professionals.

This may include:

• names and contact details
• addresses
• dates of birth and age
• school and year group information
• educational and developmental history
• information provided by parents, carers, teachers and SENCos
• previous assessment reports and relevant school records
• assessment results, observations and working notes
• information about learning needs and additional needs
• correspondence by email, telephone or other agreed methods
• information required for invoicing and business administration

Some of the information provided may constitute special category personal data, including relevant health or developmental information. This information will only be collected where it is necessary and relevant to the service being provided.

Personal information is collected so that I can provide the services offered by Wise Bird Education effectively and professionally.

This may include:

• planning and carrying out diagnostic dyslexia assessments
• preparing diagnostic assessment reports
• planning and delivering specialist tuition or intervention
• communicating with parents, carers and schools
• understanding a child's educational and developmental history
• providing appropriate recommendations
• maintaining appropriate professional and business records
• meeting legal, professional, safeguarding and financial obligations

I will only collect information that is relevant to the work I am carrying out.

Information may be provided through:

• parent/carer questionnaires
• school or teacher questionnaires
• assessment paperwork
• emails and written correspondence
• telephone or online conversations
• discussions with parents, children, teachers or other professionals
• school reports and previous assessment documents
• direct observation and assessment of the child

Information will sometimes be provided by a school or another professional with the knowledge and appropriate permission of the parent/carer.

I take reasonable steps to ensure that personal information is stored securely.

Electronic records, including assessment reports and relevant documentation, are stored using password-protected devices and/or secure digital storage.

Paper assessment materials and record forms are kept securely while required. Where appropriate, records may be scanned and retained electronically, with paper copies securely destroyed when they are no longer required.

Personal information will only be retained for as long as necessary for professional, legal, insurance, safeguarding, accounting or regulatory purposes.

Wise Bird Education does not sell personal information or share client information with third parties for marketing purposes.

Assessment reports and other confidential information will not normally be shared with schools, tutors or other professionals without the knowledge and appropriate consent of the parent/carer, unless there is a legal or safeguarding reason requiring information to be disclosed.

Parents may choose to share their child's assessment report directly with their school or other relevant professionals.

Where it is necessary for me to communicate directly with a school or another professional, this will normally be discussed and agreed with the parent/carer beforehand.

Under UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, individuals have rights in relation to their personal information.

Depending on the circumstances, these may include the right to:

• request access to personal information held about you or your child
• request that inaccurate information is corrected
• request deletion of personal information in certain circumstances
• request restriction of processing in certain circumstances
• object to certain uses of personal information
• withdraw consent where consent is being relied upon as the lawful basis for processing

Some information may need to be retained even when a request for deletion is made, for example where there is a legal, professional, safeguarding, insurance or financial requirement to retain it.

Requests relating to personal data can be made by contacting me at:

Jacqui Purvis Bird
Wise Bird Education
Email: jacqui@wisebirdeducation.com

I will respond to valid data protection requests within the timescales required by UK data protection legislation.

If you have a question or concern about how Wise Bird Education collects, stores or uses your personal information, please contact me in the first instance:

Jacqui Purvis Bird
Wise Bird Education
Email: jacqui@wisebirdeducation.com

You also have the right to raise a concern with the Information Commissioner's Office (ICO), the UK's independent regulator for data protection.

Further information about your data protection rights is available from the Information Commissioner's Office.

This Privacy Policy may be reviewed and updated periodically to reflect changes to Wise Bird Education's services, professional requirements or data protection legislation.